It
is almost hundreds of years when photography was first introduced. With the
change in time, the role of photography in marketing and communication is
becoming more advance and innovative. Few years back when internet was first
introduced companies started creating website for representing their business.
Earlier because of cost of creation was high so website creation was limited to
only big business. However, today every business enterprise both big and small
has its own commercial website.
There
are also some eCommerce sites depending solely on internet for their business.
Such sites usually require many photographs for displaying and marketing their
products. This concept is popularity known as eCommerce photography.
These days, there exists countless different ways of creating sound and
effective photographs for E-commerce trading websites.
Different
media like print media, broadcast media and online media all use different
types of photographs. Some people have a misconception that photography can be
of just one type. However, the fact is eCommerce photography
is far different than the one used in print and broadcast media. Photos that
are used in eCommerce sites are usually smaller and high in definition.
Preferable Formats
for Business Photography
Some
of the preferred formats of eCommerce photography include PNG i.e.
Portable Network Graphic, PDF i.e. Portable Document Format, GIF i.e. Graphics
Interchange Format and JPEG i.e. Joint Photographic Experts Group. Out of
these, JPEG is the highly preferred and commonly used format. Photos used in
online media were usually 72 dpi, whereas for print media it is 300 dpi. In
addition to photography, Animations in the form of SWF i.e. Shockwave Flash is
also frequently used in online media.
There
are various advantages of opting for eCommerce photography or animation.
It is not wrong to say that without images eCommerce website are incomplete.
Online marketers display and sell their products with the help of images and
animations. Good quality clear photos help in making strong and impact
communication with the prospective customers.
Customer
along with the description of the products also considers the images for
getting an exact idea about the product. This helps them in making the right
and useful decision. In simple words, we can say that have a glance on the
photo increases the possible conversion rate of the customers. High definition eCommerce
photography also helps in identifying differentiation of similar products.
There
are two different ways of generating quality photos. First is taking photos
from a professional camera by an expert or it can also be taken in specialized
photo studio workstations? Both these ways helps in getting images quickly,
conveniently and intuitively. This also makes marketing autonomous, as there is
no dependency on external photographers. One can also create appealing 3D
images in the form of animation.
In
addition, there are various tools available to marketers for enhances the
photos. A graphic designer can easily modify the images and make them look more
professional. The better the quality of image, then more will be chance to
cracking converting more and prospective customers.
